Whether it’s a free pen, or a bag or a powerbank, items with a business logo printed on them are one of the best ways to increase brand awareness and generate leads. Branded promotional giveaways are a powerful marketing tool, giving businesses repeat exposure for a comparatively low cost.
The goal of using promotional giveaways is to attract customers and create brand appeal. People are grateful for a free product and appreciate something that is useful and adds value to their lives. 50% of people who receive promotional products use them in their daily lives.
Customers also tend to give these items to others instead of throwing them away. Promotional items are perfect for new and established businesses alike.